Meet your next customer in the right room.
We'll get your product in front of the right people.
We track new events and micro-communities as they launch, identify the ones your future customers are part of, and arrange product placement for your brand.
Through our live intelligence and community partnerships, we bring the right opportunities to you.
IRL Media
Just now · a message for your brand
A new event has just launched 🎉
It looks like a 95% match to your customers.
Iftar Night at the Community Hall
Who:Muslim families, 70% aged 25–40
Where:London, community hall
Size:80 guests expected
When:Friday, one month away
What we suggest
Product placement at the event
We pitch it to the host — you approve
Two ways to get your brand in the room
Sampling
Find out what your future customers really think.
Attendees try your product at the event and rate it on the spot. They can also join our Tasters panel for future product tests.
Product placement
Turn the room into paying customers.
Your product is placed at events your customers already go to, with exclusive discounts trackable to each community.
We place your product in the in-person communities your customers already belong to. Every placement comes with honest feedback and trackable sales.
Know exactly who we can reach.
These are the kinds of hyper-specific rooms we recommend your product into, matched to your exact audience.
Women's Circles
Women-only socials, support circles and women's dinners.
Social & Networking
Mixers for meeting new people, new-to-London socials and networking nights.
LGBTQ+
Queer socials, Pride events and community meet-ups.
Wellness & Mindfulness
Breathwork, sound baths, meditation and yoga.
Sport & Fitness
Run clubs, padel, hiking and strength training.
Food & Drink
Supper clubs, tastings and cooking classes.
Creative & Arts
Pottery, painting, writing and film.
Professional & Founders
Founder dinners, women in business and tech meet-ups.
Learning & Culture
Book clubs, salons and language exchanges.
Faith & Heritage
Faith community gatherings, religious festivals, interfaith dinners.
Diaspora & Regional
Arab, South Asian, African and Latin American communities.
Life Stages
New parents, just married, and new house.
University Students
Student societies, freshers' events, campus socials.
Outdoors & Adventure
Hiking trips, wild swimming, camping weekends.
Hobbies & Interests
Dog walks, gardening and photography.
Get your brand in the room.
- 1
Tell us who you want to reach
We work with brands open to product placement and sampling. Share your product and your target audience — that's all we need to start.
- 2
We come to you when the right events launch
IRL Media tracks new communities across the UK — you never search a database. The moment a relevant event is announced, you get a placement proposal matched to your audience.
- 3
We pitch, run and prove it
We propose the placement to the host, run the campaign and prove the result — attendance, reactions and purchases, all tracked.
Meet your next customer in the right room.
Join the brands turning real-life communities into their fastest-growing channel.
20–25% fee per campaign, plus a brand subscription for Community Scores and benchmarks.